As an entrepreneur, how I present myself to the world is of paramount importance. I want you to put on your clothes and forget about them. How does one so that, you ask? There is a method to the madness and I am going to teach you right now.
#1 Take a Trip Down Memory Lane
Who are you? What you enjoy doing most? What feeds your soul? Where do you love spending your time and who with? If you don’t have a clear picture you need to take the time to figure it out. Your image is usually a reflection of what’s happening inside. It’s the same with makeup.
Your makeup only looks as good as the condition of your skin, which is a reflection of what you put in your body, how much sleep you get and how much you exercise.
For example, I love music and dancing, Miami is my future home and my favorite vacation destination , Ravishing Red and Perfect Purple are my colors, Movies are a weekly escape for me, the 40’s are my style decade, I’m a People Connoisseur, a Citizen of the World, I admire Butterflies, adore flowers and live for delicious food.
Once you have given it some thought, create a Pinterest board of the things, places and people you love, this will help you tap into you! When a client comes to me, I ask them a ton of questions about their lifestyle, their wardrobe and what challenges they are having. You are the best untapped resource for you!
#2 Craft a Style Statement
Once you have spent some time figuring out who you are and what you love, it’s time to craft a Style Statement. A Style Statement represents you, how a Mission Statement represents your business. You can build your wardrobe, your home and your life around it. My statement reads “40’s Chic with a Modern Twist. That means you will almost always see me in a dress that accentuates my curves, showcases my personality and bears my favorite colors.
In my home the décor is a modern take on the 40’s with fluffy rugs, beautiful artwork, luxurious pillows and seductive lighting. My living space
is an authentic reflection of who I am to the core. In my business, my clients receive the benefit of me being open to different cultures, personalities and experiences. I am genuinely curious, always listening, learning and observing all that life has to offer.Your Style Statement gives you a foundation on which to build your wardrobe, your home and your business. Keep or short but fully descriptive of who you want others to know you are, without you ever saying a word.
#3 Choose a Style Icon
Once you have a better sense of who you are and how you want to present yourself, it’s time to start doing some research of the looks you want to embody. Whose style are you drawn to? Who has a similar body type to yours, wears the colors and fabrics you love? Look at Star, Life & Style, Us Magazine, People Style, Vogue, and InStyle.
My star icon is Halle Berry, she was the inspiration behind my haircut and I absolutely love most of the things she wears. Halle serves as a blueprint for the style that I have, with everything that is unique to me weaved into it. While Halle inspires me, I do not idolize her to the point of being an obsessive copycat. I advise you to select a style icon is for you to have a starting point, to get an idea of what you like and how you can apply that to your own life and wardrobe.
Clearly I am not an actress with an endless budget or access to expensive designer dresses, but I can find clothing that suits me and my spending plan because I know what looks good on my body, what colors make me shine and accessories that complete the look.
These 3 things will get you started, on your style journey for 2016, I am excited for you, let me know how it goes!
Kara has been a Wardrobe Stylist for 13 years and a Makeup Artist for 9 years. She was personally vetted by Stacy London’s (of TLCs “What Not to Wear and Love, Lust or Run”) Style for Hire, a national styling firm for 3 years. Kara also spent time as the stylist for the magazine I Am Modern and DC Life Magazine. In 2015, Kara served as a Personal Shopper Expert in the $3 Billion Lawsuit between White Flint Mall and Lord & Taylor. Kara will be speaking at the upcoming Periscope Summit in San Francisco on January 14-17, 2016 on the Personal Branding Panel. Kara is passionate about helping men and women look and feel their best. Visit Kara’s website at KaraAllan.com